Before you rush in to a 'free' or cheap broadband deal, consider the preferred choice of the Internet savvy. Do you want an entry level product with limitations? Or a reliable Internet experience with award-winning customer support?

Plusnet, the low cost broadband provider, has launched its new portfolio of up to 8Mbit broadband services today. Smart broadband buyers look for more than just speed and price; two important factors are clear usage guidelines and sophisticated prioritisation of important traffic. Plusnet has led the market in this area and other ISPs are now emulating this.

It’s all very well talking about 'fair usage' and gigabyte download limits, but if you can't see what you're using it's all irrelevant. Plusnet provides a unique 'View my broadband usage' tool which shows exactly how customers have used their line, by protocol. A free broadband service is of no use if it's overloaded, with no priority given to time-sensitive traffic. Plusnet's unique network management means VoIP calls, gaming and web-surfing are prioritised above file sharing at peak times. As an experienced broadband provider Plusnet understand the needs of 'net savvy' customers.

Quality customer service will become increasingly important, especially as new technologies like VoIP and wireless become commonplace. Plusnet has just been voted No. 1 for customer service by the readers of PC Advisor and has consistently won awards for the quality of its broadband experience. A high proportion of Plusnet's new customers are recommended by existing customers and the ISP enjoys one of the lowest customer churn rates in the industry.

Neil Armstrong, Plusnet Marketing Director said "There are some seemingly great deals around. But there are big differences between the broadband offers available. Customers need to look at the whole picture and read the small print before they enter into a long contract."

Plusnet's no nonsense approach means you pay from £14.99 for up to 8Mbits, with a monthly contract. This gets you a quality service with no hidden catches. Migrating from other ISPs is free.

Armstrong continued, "Up to 8Mbits is now standard, but it's not just about speed. Savvy customers look for reliability, good customer service and generous usage allowances. It's the perfect time for customers to have a look at the deal they are getting from their current ISP and take advantage of the better offers available. Our customers recognise the great value for money Plusnet offers, that's why they continue to recommend our service."

Plusnet Broadband Plus has been upgraded to offer up to 8Mbit speeds for only £14.99 per month with no fixed download limits. Plusnet have included their PlusTalk pay as you go VoIP calls service... Broadband Plus is the perfect introduction to broadband ideal for surfing and email.

Plusnet Broadband Premier now comes in three options. Option 1 at £21.99 will deliver speeds of up to 8Mbits with no fixed download limits. The service is bundled with PlusTalk Anytime and many additional value-added services. Broadband Premier is optimised for email, surfing, online gaming, file downloads and connecting a home network.

Premier Option 2 and Option 3 will utilise the benefits provided by Plusnet's LLU partners to deliver speeds up to 16Mbits and 24Mbits where and when these higher speeds are available. Immediate benefits are peak time usage allowances of 22.5GB and 30GB respectively, compared to the 15GB peak time usage allowance on Option 1.

Last year, Plusnet led the market with the launch of Broadband Plus, delivering 2Mbit speeds and free set-up from just £14.99 per month. Broadband Plus attracted over 50,000 users within the first year, proving Plusnet's best value offering. Now Plusnet are to increase their standard speed to up to 8Mbits for no extra cost. The upgrading of existing Plusnet customers has already started.

Plusnet welcomes the increased competition and awareness in broadband as a good thing for customers and quality broadband providers. Plusnet's latest offers compare favourably as you can see here.

More information and full details on products are available at www.plus.net

About Plusnet:

Plusnet is the UK's best value internet service provider. Plusnet offers broadband and narrowband connectivity to consumers and businesses in the UK through national carrier class networks, principally from BT. The Company is best known amongst experienced Internet users for offering exceptional customer service and value for money – most of its business has been built on customer referrals.