Search Engine Data - The Finishing Touches

Learn how you can get your website noticed by search engines.

What is meta-data?

Information called meta-data is used to describe the contents of a webpage in a consistent and concise way. Search engines actively seek out this information, including the 'Description' and 'Keywords' meta-data areas.

The meta-data doesn't appear on the viewed webpage, but is held within. Intelligent use of meta-data can greatly improve your page's search engine ranking.

Search engines are also designed to dissect page titles for clues about the content within.

Description
A description should be no more than a couple of sentences describing what your page is about.

Resist the temptation to include false information to improve search engine ratings. This is regarded as 'spamming' by some search engines.

Remember to use some keywords that appear in the actual text of the page.

Keywords
Use words that will mirror potential search engine entries.

The words chosen should be included within the page text. The more instances of a keyword appearing on a page, the higher the rating on most search engines.

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