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    Google My Business set up

    Our guide introduces Google My Business. It’ll help you get the most from your Google My Business profile, ensuring your business is visible to your existing and potential customers.

    For small business

    We know it’s been tough for small business throughout the pandemic. Making sure that you've got a strong online presence is vital, now more than ever before.

    Google My Business should be a fundamental part of your online marketing plan and presence.

    What is Google My Business?

    Google My Business is a great opportunity to increase your business’ online visibility, across Search and Maps using Google.

    Is Google My Business free?

    Yes, it's free to market who you are, where you are, your opening times, what services and products you sell, plus much more.

    Is it easy to set-up a Google My Business profile?

    It’s quick to get up and running. Simply add your key details - your business name, address, telephone number and trading hours.

    How do I set-up Google My Business?

    Sign in to Google, or create a new Google My Business account. Then you can create or claim your listing.

    What information should I update?

    Aim for 100% completion, so spend some time updating your profile. The more details you add the better your local search ranking will be. Make sure the details you add are correct - they’re essential for customers being able to reach you.

    The basics are:

    • Business name - this needs to be your trading name. It shouldn't include any other information (e.g. location - unless your company name features the town).
    • Address.
    • Phone Number (NAP).

    Building a detailed Google My Business profile

    • Primary and sub business categories - there are many business categories to choose from. What you choose will determine the things you can associate with your business type.
    • Location - adding this means you’ll appear on Google Maps. Very handy for customers to find you.
    • Service areas - if you serve customers you can list the details.
    • Location - adding this means you’ll appear on Google Maps. Very handy for customers to find you.
    • Opening hours - add your trading hours and monitor for any ‘updates’.
    • Business description - describe your business and make it sound appealing.
    • Add photos - upload photos of your premises, both exterior and interior. Also add a cover photo – ideally of your premises, to make sure it’s easily recognisable to first-time or returning customers.
    • Add video - not essential, but a great way to drive customer engagement and really bring to life your products and/or services. Videos should be 30 seconds long and no bigger than 75MB.

    Optimising your Google My Business profile

    • Claim or verify your business.
    • Make sure you use your business name only (e.g. don't use a town or city name instead). Google will likely suspend your listing.
    • Create meaningful and engaging videos and posts (e.g. offers, events, updates or products). Don’t spam, but ideally do a weekly update if you can.
    • Target your Primary category and add one or two other categories, if relevant.
    • Optimise all relevant attributes for your business - e.g. accessibility, payment methods, health and safety.
    • Customer photos – these can be handy to promote your business, but also harmful, so keep an eye on them. You can remove customer photos which reflect badly on your business.
    • Add name, address, phone number (NAP).
    • Reviews are vital for success. Encourage them and reply to both positive and negative comments. Make sure you monitor them daily.
    • Photos - interior, exterior, cover, logo, team (staff). Review and refresh them regularly.
    • Add your website address. Make sure the URL is optimised for on-page SEO, add a meta title, description and a H1 tag.
    • Write a brief description of your business, making sure you follow Google’s guidelines.
    • Monitor and maintain your business profile every day. Customers interact with your listing, so respond and check for updates.

    Google My Business insights

    Within your Google My Business profile you can track the amount of engagement your customers and potential customers have with you.

    You can see:

    • How customers search for your business – by name, brand, category, product or service.
    • What customers do after finding your business profile (e.g. visit your website, call you or check for directions).
    • The most popular times for customers visiting your business.
    • The amount of views for photos and videos on your profile.
    • The amount of clicks on posts you’ve made.

    Why not get your business set up for success today?

    A few clicks and a little bit of time and information could make a real difference. Find out more about the benefits of Google My Business.

    Our specialist, UK-based support is available 24/7 on 0800 028 0282

    Sales: 0800 023 2221

    9am - 5.30pm

    Monday - Friday