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    The Blueprint: A Guide to Building a Social Business

    Offline tradespeople missing out on over £7k a year as millennials turn to social media to find a "tradey"

     

    As a small business broadband provider, we've conducted research to uncover the true value of the millennial market for home improvements and DIY to help small businesses grow online. The research has revealed the huge amount of income tradespeople miss out on by having a non-existent or poor social media presence, especially when it comes to targeting the younger generations.

    The research, polling 2,000 homeowners aged 23 – 38, reveals 41% of millennials admit they’re unlikely to fix a household problem themselves, with nearly half even turning to a professional when it comes to painting a wall (47%).

    Over half (55%) of millennials rely solely on the internet to book a tradesperson and avoid speaking to a professional in person or over the phone at all costs. They also claim that online reviews and a social media presence is the biggest thing they look for when looking for professional help.

    Being on Facebook or Instagram is even more important than word of mouth and low prices – with a quarter being actively put off hiring someone with no social media at all.

    While the UK’s 17 million millennials spend £320.22 on tradespeople per year ­– £29 more than the national average – the results show just two new customers per month could add a huge £7,685 to their pay packet.

    The busy lifestyle of millennials could be an indicator of the high amount spent on household work – even the smallest tasks like changing a lightbulb are reported to take over three weeks to get done.

    As a small business provider who recognises that some businesses will be missing out on this online trade, and eager to get more tradespeople using social media to grow their business, we challenged Nicki Bamford-Bowles of Netflix’s Interior Design Masters to help a London-based decorator improve their DIY social media skills. Nicki, who runs @AndThenTheyWentWild with over 70k followers, has helped Edwin from Jose Construction & Decoration use Instagram to create amazing content and appeal to new customers.

    To support other independent contractors in taking their first digital steps, we've also teamed up with small business experts Enterprise Nation to create ‘The Blueprint: A Guide to Building a Social Business’. This guide aids small businesses of all shapes and sizes into creating a social media strategy with tips for Facebook, Twitter and Instagram written by business owners who have created thriving businesses in the online world.

    Speaking on the results, Nick Silverwood, Head of Business at Plusnet, said: “We know the internet is a powerful tool for business and as a company that strives to support small businesses, we wanted to find out the real difference it can make to independent business owners. The results of the survey were incredibly surprising – social media overtaking word of mouth for tradespeople recommendations is a big moment and a fantastic opportunity for tradespeople and all independent businesses to take advantage of social media.”

    You can find The Blueprint here: The Blueprint.pdf ‏6835 KB

    Or visit our blog here.

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    Here's the legal bit

    You can see our full business terms and conditions here. Unless otherwise stated, all prices exclude VAT at 20%.

    ° The price for broadband, line rental, call plans and call charges will be increased each March from 2022 by the Consumer Price Index (CPI) rate of inflation published by the Office for National Statistics in January of that year plus 3.9%. Other prices, content and terms may also change during your contract. See our Business CPI Plus 3.9% Guide for details.

    Line rental is included in all our broadband packages. Standard line rental prices are £17.50 a month (line only, no calls included). The standard line rental price, or where applicable the discounted line rental price, is included in the package price.

    Unlimited Business Fibre Broadband (12 and 24 month contracts)

    Prices and terms are subject to change during your contract.

    For new Plusnet Business customers that sign up for 12 or 24 months (as appropriate). Line rental is included in the price (line only, no calls included). Price from month 13 or 25 (as appropriate) currently £30.00 a month (incl. line rental). Compatible line required otherwise a £50.00 installation charge may apply to 12 month contracts (excluding any external construction charges). We'll include a wireless router worth £99.99 incl. VAT (£4.99 P&P applies). If you choose to end your service within the minimum period, you will have to pay an early termination charge.

    Subject to availability and cannot be used in conjunction with any other offer. No cash alternative. Exclusions and terms apply.

    Unlimited Broadband (12 and 24 month contracts)

    Price and terms are subject to change during your contract.

    For new Plusnet Business customers that sign up for 12 or 24 months (as appropriate). Line rental is included in the price (line only, no calls included). Price from month 13 or 25 (as appropriate) currently £23.50 a month (incl. line rental). Compatible line required otherwise a £50.00 installation charge may apply (excluding any external construction charges). We'll include a wireless router worth £40.00 incl. VAT (£4.99 P&P applies). If you choose to end your service within the minimum period, you will have to pay an early termination charge.

    The date your broadband and line rental activates, or where your services do not activate at the same time, the service that activates first, will be used as your monthly billing date. If your broadband or line rental service are not activated at the same time, for the service that is activated at a later date, charges will be prorated for the first month and any applicable discounts for that service will apply once the service starts.

    Subject to availability and cannot be used in conjunction with any other offer. No cash alternative. Exclusions and terms apply.

    Existing customers

    Please see our charges schedule, log into your account in the Member Centre or call us on 0800 023 2221 to discuss your contract.

    Speeds

    Φ Broadband speed is described as 'up to' because your actual speeds will vary. We'll give you the best download speed available on your line up to 18Mb. Your actual speed will be dependent on your location, phone line, wiring, Wi-Fi connection and time of day. Find out why speeds vary. Check your speed and products available at your location via 'check availability' on our home page.

    † Fibre broadband speed is described as 'up to' because your actual speeds will vary. We'll give you the best download speed available on your line up to 76Mb and upload speed up to 19Mb. Your actual speed will be dependent on your location, phone line, wiring, Wi-Fi connection and time of day. Find out why speeds vary. Check your speed and products available at your location via 'check availability' on our home page.

    Service Levels

    For details of the provisioning and in-life fault service levels provided with our broadband and fibre broadband service see Business Broadband and Fibre Broadband service levels.

    For details of the provisioning and in-life fault service levels provided with our line rental service see Business Phone service levels.

    Broadband Extras

    Plusnet Safeguard

    Included with all of our broadband packages, Plusnet Safeguard filters inappropriate web content for your household. Further information can be found here.

    Enhanced Care

    Provides a one hour response time with a 24 hour resolution for broadband faults. Terms apply, further information about Enhanced Care can be found here. Subject to an additional monthly charge. Please see our charges schedule for details.

    Business UK Unlimited calls

    Anytime calls: Calls of up to an hour to UK landlines beginning with 01, 02, 03, 0845 and 0870 numbers at any time (except calls to indirect access numbers (which include calling cards) and dial-up internet access). Calls must be started and finished within these times to be inclusive (non-chargeable). A fair usage limit of 150 calls or 1000 minutes a month (whichever is reached first) applies to calls to 0845 and 0870 numbers (if you exceed this limit, we have the right to charge you for further calls made, suspend and/or terminate your service in accordance with our terms and conditions).

    Mobile calls: Calls of up to an hour to UK mobiles and 070 personal numbering services made at any time. Calls must be started and finished within these times to be inclusive (non-chargeable). Some 07 numbers do not constitute mobile numbers and may not be included as part of an inclusive mobile package.

    Business UK Unlimited and International 500 calls

    Anytime calls: Calls of up to an hour to UK landlines beginning with 01, 02, 03, 0845 and 0870 numbers at any time (except calls to indirect access numbers (which include calling cards) and dial-up internet access). Calls must be started and finished within these times to be inclusive (non-chargeable). A fair usage limit of 150 calls or 1000 minutes a month (whichever is reached first) applies to calls to 0845 and 0870 numbers (if you exceed this limit, we have the right to charge you for further calls made, suspend and/or terminate your service in accordance with our terms and conditions).

    Mobile calls: Calls of up to an hour to UK mobiles and 070 personal numbering services made at any time. Calls must be started and finished within these times to be inclusive (non-chargeable). Some 07 numbers do not constitute mobile numbers and may not be included as part of an inclusive mobile package.

    500 minutes: Means 500 inclusive minutes to USA mobiles, Canada mobiles and all landlines listed in our top 35 international destinations. Hang up and re-dial before 60 minutes and you won't be charged.  For more information see our Business Call Tariff guide.

    25% discount to top 35 international destinations: Get a 25% discount on chargeable calls to all countries listed in our top 35 international destinations. For more information see our Business Call Tariff guide.

    Other call information

    Service calls outside of your inclusive minutes: The charge for calls to service numbers beginning 084, 087, 09 and 118 consists of a 7.98p per minute access charge from Plusnet, plus a service charge set by the company you called. For more information visit www.plus.net/business/ukcalling.

    Calls to Plusnet Support and other Plusnet line rental customers are included in all line rental packages. Calls to other Plusnet phone customers are included for the first hour. Hang up and re-dial before 60 minutes and you won't be charged.

    For more information on our charges, see our charges schedule.

    For more information on call plans, see our Business Call Tariff guide.

    Phone Line Extras

    Voicemail

    1571 Voicemail: Included as standard, our answer phone-style feature takes messages when you can't get to the phone.

    Voicemail Extra: This advanced voicemail service lets you record your own greeting, store up to 30 messages and listen to them when you're not at home. Voicemail Extra costs £3 a month. Further information about Voicemail Extra can be found here.

    Caller Display

    See the number of the person who is calling you (you'll need a phone that supports this service). Further information about Caller Display can be found here. Subject to availability.

    Plusnet Call Protect

    Included in all line rental packages, this blocks nuisance calls on your landline and sends them straight into your junk voicemail. Further information about Plusnet Call Protect can be found here. Subject to availability.

    Call Divert

    Direct your incoming calls to any UK landline, mobile and even most overseas destinations. Costs £2.50 a month (plus the cost of the onward call if chargeable). Further information about Plusnet Call Divert can be found here.

    Anonymous Call Reject

    Block calls from anyone who withholds their number. Costs £4.00 a month. Further information about Anonymous Call Reject can be found here.