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We've come a long way from where we started...

We're a friendly, no-nonsense, award-winning communications provider. We were born back in 1997 with a simple belief - everyone deserves to pay a fair price and still get great customer service.

Check out our highlights in the 1990s, 2000s, 2010s

Old computer with Force9 website and new computer with


The pace picks up! We introduced Plusnet Joe through our adverts, Fibre brings faster speeds at a great price, we give our customers 'Broadband That Loves You Back' and Plusnet Mobile launches, delivering super SIM deals throughout the UK.

2016 - Present

  • Joe smartens up and becomes the face of Plusnet Business broadband and phone and the 'Champion of small British businesses'

  • Continuing our commitment to our customers we launch our new advert showing Plusnet growing up, as we see Joe through the ages always being helpful.

  • Exciting news! Plusnet Mobile launches as we join forces with LIFE mobile. Proud to continue our promise to deliver a great service at a fair price, Plusnet Mobile is bursting with brilliant plans at marvellous prices.


  • We celebrate our lovely customers with the launch of ‘Broadband That Loves You Back’ - committing to providing great products and excellent customer service

  • We partnered with the BFI for the nation wide Love Season Film Festival and the London Film Festival. We also ran a sponsorship on Stephen and Emma's breakfast show on Heart FM

  • We become official sponsor of the Yorkshire Half Marathons, plus GP2/ Manor F1 driver Jordan King too

  • YouView TV from Plusnet launches, giving our customers access to a brilliant range of movies, TV and radio

2013 - 2015

  • Our Joe announces that Plusnet customers are more satisfied than those of Sky, TalkTalk and Virgin. Fact

  • We get our trainers on and become the official sponsor of the Yorkshire Marathon

  • Our Plusnet SafeGuard content filter launches, we trial Plusnet TV and BT Sport for Plusnet customers becomes a reality

2010 - 2012

  • Introduction of our current Plusnet brand with a shiny new logo

  • Joe becomes the friendly face of Plusnet with our ‘Good Honest Broadband from Yorkshire’ campaign, promoting brilliant service at a low price

  • Fibre broadband launches, letting your whole household share the same superfast connection at once

  • We were the official sponsor of Celebrity Big Brother

  • 'We'll Do You Proud' becomes our promise of the best service at a lower price for our customers


The dawn of the millennium marked an exciting and changing period for us. We launched new products, won industry awards, rebranded ourselves, acquired other ISPs and became part of the BT Group.

2008 - 2009

  • We refresh the Plusnet branding, introducing a new logo and colours

  • Our Plusnet Community Programme begins, supporting local charities and sponsoring events

  • Launch of Up to 20Mb Broadband – and all existing customers are upgraded to enjoy faster speeds

2006 - 2007

  • We're acquired by BT

  • Plusnet acquires the Brightview Group (including the ISP Madasafish, and Waitrose)

  • Up to 8Mb broadband and Plusnet Home Phone launch and we introduce a handy single bill for both broadband and phone

2003 - 2005

  • Plusnet floats on the AIM Stock Exchange – to become Plusnet Plc

  • Internet Magazine votes us 'Best ISP on the Planet'

  • We're voted 'Best Consumer ISP' and 'Best Customer Service' at Future Internet Awards

  • We started of a 2 year sponsorship deal with Sheffield Wednesday Football Club

  • Plusnet acquires Parbin Ltd (including the ISP Metronet)

2000 - 2002

  • goes live – look at that snazzy logo!

  • Our first Residential and Business Broadband products became available

  • Self-Install Broadband also arrives, allowing our customers to set up their own service, without having to wait for an engineer


From the very beginning we made it our mission to provide great service and fair prices to our customers. It's something we've championed ever since.

1997 - 1999

  • Our Force9 sister brand launches and Plusnet Technologies Ltd is formed

  • The Free-Online sister brand is also launched and later rebranded as F9

  • We upgraded our network to support 200,000 customers

  • Launch of 0800 Premier dial-up product